Who we are

Astrid was founded by a team of undergraduate student-athletes at Princeton to bridge the gap in understanding how the menstrual cycle impacts high-performance female athletes. Currently in the final stages of beta-testing and preparing for launch, Astrid has reached professional athletes and is also partnering with professional and collegiate teams to integrate the app into their team’s daily training.

Helping women harness their cycle

Despite women making up 40% of participants in sports, a 2022 study by Kelly Lee McNulty showed that less than 6% of athletic performance research focuses on women. At the same time, statistics show that:

  • 84.6% of female athletes report sports related menstrual cycle problems

  • 60% of female athletes suffer from amenorrhea in certain sports

  • 58% of female athletes show signs of RED-S (Relative Energy Deficiency in Sport)

This shows a worrying disconnect between the biological needs of high-performance women and the current standards of athletic training. At Astrid, our goal is to bridge that gap by helping women better understand their cycle, and in turn, better understand what their body needs to perform at its best.

Our Team

  • Shelby Fulton

    FOUNDER

    Shelby Fulton is a Masters Student studying Electrical and Computer Engineering at Princeton. She competed on the Volleyball team during her undergraduate years at Princeton while pursuing her bachelor’s degree in Computer Science.

  • Nina Weeldreyer

    PARTNERSHIPS DIRECTOR

    Nina Weeldreyer is a senior in the Anthropology department, with minors in American Studies and Entrepreneurship. She is also a 3 time Ivy League Champion on the Varsity Openweight Women’s Team.

  • Ashley Chea

    MARKETING DIRECTOR

    Ashley Chea is a junior on the Princeton Women’s Basketball team and studies Psychology with an intended Entrepreneurship minor.

  • Graciela Dominguez

    OUTREACH DIRECTOR

    Graciela Dominguez is a junior on the Princeton Women’s Softball team and is in the Sociology department with a Latino Studies minor.

  • Leah Shefferman

    SOFTWARE ENGINEER

    Leah is a junior at Princeton studying Computer Science with minors in Computing, Society, & Policy and Music.